Privacy Policy
Last updated: November 29, 2025
1. Introduction
Ezotrade Ltd ("we", "our", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you use our website and services.
2. Information We Collect
We may collect the following types of information:
- Contact Information: Name, email address, phone number, company name, and postal address when you request quotes, samples, or contact us.
- Usage Data: Information about how you interact with our website, including IP address, browser type, pages visited, and time spent on pages.
- Cookies and Tracking: We use cookies and similar technologies to improve your experience. See our Cookie Policy for details.
3. How We Use Your Information
We use your personal data to:
- Process quote requests and sample orders
- Respond to enquiries and provide customer support
- Send marketing communications (with your consent)
- Improve our website and services
- Comply with legal obligations
4. Legal Basis for Processing (UK GDPR)
We process your data based on:
- Consent: When you opt in to marketing communications or cookie tracking
- Contract Performance: To fulfil quote requests and provide services
- Legitimate Interests: To improve our website and prevent fraud
- Legal Obligation: To comply with applicable laws and regulations
5. Data Sharing and Third Parties
We may share your information with:
- Service Providers: Google Analytics (website analytics), email service providers, and secure payment processors
- Business Partners: Alginit and eDrops partners (with your consent)
- Legal Requirements: If required by law or to protect our rights
We do not sell your personal data to third parties. All third-party processors are contractually bound to protect your data in accordance with UK GDPR.
6. Data Retention
We retain your personal data only as long as necessary for the purposes outlined in this policy:
- Quote requests: 3 years from last contact
- Marketing consent: Until you unsubscribe
- Website analytics: 26 months (Google Analytics default)
7. Your Rights (UK GDPR)
Under UK data protection law, you have the right to:
- Access: Request a copy of your personal data
- Rectification: Correct inaccurate or incomplete data
- Erasure: Request deletion of your data ("right to be forgotten")
- Restriction: Limit how we process your data
- Portability: Receive your data in a machine-readable format
- Object: Opt out of marketing communications or data processing
- Withdraw Consent: Revoke consent for cookies or marketing at any time
To exercise your rights, contact us at info@ezotrade.co.uk.
8. Security
We implement appropriate technical and organisational measures to protect your data, including:
- SSL/TLS encryption for data in transit
- Secure server infrastructure hosted on reliable platforms
- Access controls and password protection
- Regular security audits
However, no internet transmission is 100% secure. We cannot guarantee absolute security.
9. International Transfers
Your data may be transferred to and processed in countries outside the UK, including the United States (e.g., Google Analytics). We ensure adequate safeguards are in place, such as Standard Contractual Clauses (SCCs) or adequacy decisions.
10. Children's Privacy
Our services are not directed at children under 16. We do not knowingly collect personal data from children. If you believe we have collected data from a child, contact us immediately.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Continued use of our website constitutes acceptance of the updated policy.
12. Contact Us
For privacy-related questions or to exercise your rights, contact us:
- Email: info@ezotrade.co.uk
- Post: Ezotrade Ltd, Peppard Common, Manor Farm Unit 6, Henley-on-Thames, RG9 5LA, United Kingdom
You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO): ico.org.uk/make-a-complaint.